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Custom, if the budget is there. Stock illustration has a recognisable look and visitors have seen the same characters on four other sites that month.
SVG for flat vector work, which scales and stays small. Painted or textured illustration goes out as WebP at the size it’s displayed, not the size it was drawn.
Notable examples include The General Intelligence Company, Synthesis, Huts, Riesen Design and Lazy Sundays. These are just a few of the 22 illustration agency websites in this collection, each selected for strong visual design and execution.
Frequently used typefaces include Aeonik, Helvetica® Now, Neue Montreal and GT America. Typography plays a key role in defining the illustration aesthetic across these agency websites.
