130 of the best illustration websites

Illustration-driven web design uses custom drawn artwork as the primary visual language, replacing or augmenting photography with bespoke characters, scenes, and graphic elements. These illustrations give brands a distinctive visual identity that is entirely their own.

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Illustration design FAQs

Why do brands choose illustration over photography for their websites?

Custom illustration creates a unique visual identity that competitors cannot replicate. It allows brands to depict abstract concepts, maintain consistent style across all touchpoints, and convey personality in ways that stock or even custom photography often cannot.

What illustration styles are common in web design?

Flat vector illustration, isometric scenes, textured editorial illustration, character-driven art, and abstract geometric compositions are all widely used. The current trend favours illustration with subtle texture and depth over the purely flat style that dominated earlier years.