Typographic design is a holistic approach — it considers the relationship between typefaces, the rhythm of different weights and sizes, the role of negative space around type, text alignment as composition, and how letterforms interact with each other at every scale throughout the layout.
Extreme scale contrast between headlines and body, mixed typeface pairings, creative use of italic and weight variation, text set along paths or in non-linear layouts, kinetic typography, and the interplay of positive and negative space within and around letterforms.