Top tech companies treat their website as a product in itself, with dedicated design and engineering teams iterating continuously. Custom webfonts, bespoke illustration systems, hardware-accelerated scroll animations, and meticulous responsive breakpoints are all hallmarks of these high-investment sites.
Purposeful animation -- such as scroll-driven product reveals, feature transition sequences, and micro-interactions on buttons and toggles -- communicates polish and guides attention. The best implementations use the GPU efficiently to maintain smooth frame rates even on lower-powered devices.