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Product footage, when there’s a product to film. Abstract loops are a fallback for companies whose product is infrastructure and has no interface worth showing.
Muted and looping is the convention, with a poster frame behind it. Sound-on autoplay is blocked by every browser and irritates people on the ones where it slips through.
Notable examples include Vasa, Armory, Wild, Thayon and CURA Climate. These are just a few of the 25 video technology websites in this collection, each selected for strong visual design and execution.
Frequently used typefaces include Geist, JetBrains Mono, SF Mono and Geist Mono. Typography plays a key role in defining the video aesthetic across these technology websites.
