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Because the product is a behaviour, not an object. Watching it respond to a real input explains it in seconds, where a screenshot of the same interface explains nothing.
Long enough for one complete action. The demos that hold attention show a single prompt through to a result in under thirty seconds, on a loop, with no narration.
Frequently used typefaces include Inter, Geist Mono, Geist and Instrument Serif. Typography plays a key role in defining the video aesthetic across these AI websites.
