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Overhead flat-lays, moody close-ups with shallow depth of field, and lifestyle shots showing people enjoying the product all perform well. Consistent lighting and colour grading across the site create a cohesive visual appetite that reinforces brand identity.
Menus should be presented as styled HTML text rather than embedded PDFs, ensuring they are searchable, accessible, and mobile-friendly. Reservation widgets should be prominent on every page and require as few taps as possible to complete a booking.
