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Green signals growth, health, balance, and environmental consciousness. Darker greens suggest wealth and stability, which is why financial institutions use them. Brighter greens feel fresh and energetic, suiting health food, fitness, and sustainability brands.
Forest and emerald greens feel luxurious and established. Mid-range greens read as natural and calming. Bright and lime greens convey energy and modernity. Muted sage greens have become particularly popular for wellness and lifestyle brands seeking an organic, contemporary aesthetic.