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To make it approachable. The default AI look is dark and technical, which suits engineers and puts off everyone else. Illustration signals the product is for a wider audience.
It can, with a technical buyer. The sites that manage both keep illustration on the top-of-funnel pages and switch to plain diagrams and code samples in the docs.
Notable examples include The General Intelligence Company, Overmind, Propane, Maple and Claude. These are just a few of the 16 illustration AI websites in this collection, each selected for strong visual design and execution.
Frequently used typefaces include Mondwest, Inter, Geist Mono and NeueBit. Typography plays a key role in defining the illustration aesthetic across these AI websites.
