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It suits agencies with strong positioning and concise messaging. If the agency's value proposition is clear and punchy, large type amplifies it. Longer, more nuanced messaging needs a different approach.
Most use scale contrast — dramatic headlines to introduce projects, then smaller, more readable type for the case study content. This rhythm keeps the page interesting without sacrificing readability.
Notable examples include House Of Yellow, Brikken+Co, Modulify, Atlas Studio and Trionn. These are just a few of the 73 big type agency websites in this collection, each selected for strong visual design and execution.
Frequently used typefaces include Inter, Chivo Mono, Neue Haas Grotesk and Instrument Serif. Typography plays a key role in defining the big type aesthetic across these agency websites.
