26 glow landing page examples
Glow is how a dark landing page directs attention. A soft halo behind a button or a headline pulls the eye without adding another colour or a box. See also neon landing pages and dark landing pages.
Working as hierarchy. On a dark page there’s no white space to isolate an element, so light around it does the job that spacing does on a light page.
Large blur radii are expensive to repaint, and animated glow more so. Sites that stay smooth keep the effect on a few elements and avoid animating the blur itself.
Notable examples include Agentcard, United Carriers, Prime UI, Unkey and LangChain. These are just a few of the 26 glow landing websites in this collection, each selected for strong visual design and execution.
Frequently used typefaces include Inter, Geist Mono, Helvetica® Now and Aeonik. Typography plays a key role in defining the glow aesthetic across these landing websites.