Curated inspiration sent every Tuesday
Unsubscribe at any time
Effective landing page animations serve a purpose: they guide attention to calls-to-action, reveal content progressively as users scroll, and create visual hierarchy. The best animated landing pages use motion sparingly to enhance rather than distract from the core message.
Prioritise CSS animations and transforms over JavaScript where possible, as they perform better. Use intersection observers to trigger animations only when elements enter the viewport, and consider reducing motion for users who prefer it via the prefers-reduced-motion media query.
Notable examples include Tokens Studio, Atlassian Teamwork Graph, Agentwork, Kaiko and Synthesis. These are just a few of the 241 animated landing websites in this collection, each selected for strong visual design and execution.
Frequently used typefaces include Inter, Geist, Geist Mono and Aeonik. Typography plays a key role in defining the animated aesthetic across these landing websites.
