Animated landing pages combine motion design with conversion-focused layouts to create memorable first impressions. These examples showcase how subtle animations guide visitors through key messages while maintaining fast load times and accessibility.
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Effective landing page animations serve a purpose: they guide attention to calls-to-action, reveal content progressively as users scroll, and create visual hierarchy. The best animated landing pages use motion sparingly to enhance rather than distract from the core message.
Prioritise CSS animations and transforms over JavaScript where possible, as they perform better. Use intersection observers to trigger animations only when elements enter the viewport, and consider reducing motion for users who prefer it via the prefers-reduced-motion media query.
