39 pastel landing page examples

Pastel colour palettes create a soft, approachable feel that works well for wellness brands, consumer apps, and creative tools. These landing pages use muted colours to feel inviting without being loud. The gentler aesthetic stands out in markets dominated by high-contrast designs.

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Pastel landing FAQs

When do pastel colours work for landing pages?

When the brand is friendly, calm, or consumer-focused. Wellness, productivity, and lifestyle products often benefit from pastel palettes that feel welcoming rather than aggressive.

How do pastel landing pages maintain contrast?

Darker text on light pastel backgrounds, strategic use of deeper accent colours for calls-to-action, and careful testing of colour combinations for accessibility compliance.

What are some standout pastel landing websites?

Notable examples include Reevo, Teero, Hume AI, Lattice and Best Friend Finance. These are just a few of the 39 pastel landing websites in this collection, each selected for strong visual design and execution.

What platforms are commonly used for pastel landing websites?

Popular platforms in this collection include Webflow, Next.js and Framer. Each brings different strengths for building pastel landing experiences.

What fonts are popular in pastel landing website design?

Frequently used typefaces include Inter, Lausanne, GT America and Metrify. Typography plays a key role in defining the pastel aesthetic across these landing websites.