Sans-serif typography dominates modern landing pages for good reason: it's highly legible at any size and conveys a contemporary, approachable feel. These landing pages showcase the versatility of sans-serif type in conversion-focused design.
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Sans-serif fonts offer excellent screen readability, especially at smaller sizes. They also carry fewer historical associations than serifs, making them versatile for brands wanting to appear modern, friendly, and accessible.
Consider your brand personality: geometric sans-serifs feel precise and modern, humanist fonts are warm and approachable, while grotesque fonts are neutral and professional. Test your choices at various sizes and weights.
