Brown evokes earthiness, reliability, and heritage in web design, grounding a site in associations with natural materials like wood, leather, and clay. It is a colour that conveys substance and craftsmanship, making it popular with artisan and heritage brands.
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Brown works especially well for coffee brands, craft goods, outdoor and adventure companies, and heritage brands that want to emphasise tradition and quality. It signals authenticity and pairs naturally with photography featuring natural environments, raw materials, and handmade products.
Cream and warm white backgrounds create a natural pairing that feels cohesive and warm. For contrast and energy, burnt orange, forest green, or gold accents work well. Using brown for text instead of pure black can soften the overall feel while maintaining readability.