Video-led websites use moving image as the main visual, not a decoration. Full-viewport heroes, product loops in place of screenshots, short clips inside cards. When it works — Clay, Airspace, Legora — the video does a job a still can’t: it shows the product being used, or it sets a mood a photo would have to explain. When it doesn’t, it’s a 12MB autoplaying stock clip of people laughing in a meeting. The first thing to check on the sites here is what the video shows. The good ones show the actual product or the actual work. Software sites use screen recordings, short and cropped tight to one interaction. Agencies and studios use their own footage. Nobody in this collection is using stock. The second thing is weight. A hero video should be under 3MB, muted, looping, with a poster image so the page isn’t blank while it loads. Serve it as MP4 (H.264) with a WebM alternative, and skip it on slow connections. The third is control. If a video is longer than a few seconds, the visitor needs a way to pause it. Browse video landing pages, video design sites or video agency sites, or compare with the photography collection for sites that get the same effect from stills.
