Distressed textures, heavy grain, rough or hand-stamped typography, dark moody palettes, torn or weathered edges, ink splatter effects, and deliberately unpolished layouts all characterise the style. The imperfection is intentional and carefully art-directed.
Scanned paper textures, photographed surfaces, grain overlays applied via CSS, and noise generated with SVG filters all contribute. Many designers create physical textures — stamping ink, photocopying, or distressing paper — then scan and layer them digitally.