176 of the best features pages

Features pages have to do the hardest job in product marketing: turn capability lists into things people actually want. Browse features page designs from the best websites on A1 and see how the strongest products explain what they do.

Features pages FAQs

How do you design a features page that isn't a list?

Layout does the work. Alternating rows give each capability room, grids reward scanning, and product screenshots show the thing rather than describing it.

Should features be grouped by user or by capability?

By the job the reader is trying to do. Grouping by internal product structure is the most common mistake — it mirrors your org chart rather than their problem.

How long should a features page be?

As long as the buying decision needs. Considered purchases justify depth; simple products are better served sending people to a trial faster.