90 of the best login pages
Login pages FAQs
It's the most visited page in most products and the least considered. Small decisions — SSO placement, error handling, whether the brand shows up at all — get repeated thousands of times a day.
Fewest possible decisions. One primary method, secondary options clearly subordinate, and errors that say what to do next rather than what went wrong.
Split layouts with a testimonial or product shot are common and harmless. The risk is slowing down a returning user who just wants to get in.