28 of the best business about pages

Business about pages are read by people deciding whether to trust a company with money or time. These examples lead with the team, the track record and clear positioning. The ones that work avoid the generic mission statement and say something only that company could say.

Business about page FAQs

What makes a business about page work?

Specificity. Real founding detail, named people and a track record beat a mission statement every time. If the copy would fit a competitor, it isn’t doing anything.

How long should an about page be?

Long enough to answer who you are, why you exist and who works there. Most of the pages here fit that in one screen of copy plus photography.

Which business companies have good about pages?

Maple, The General Intelligence Company, Work with Island, Synthesis and PubQ are all in this collection. They sit among 28 business about pages on A1, each captured at full length so you can read the whole page rather than a crop.