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Pink has been reclaimed as a colour of confidence and creative expression. Tech startups, media companies, and design studios now use it to stand out from blue-dominated competitors. Millennial pink's mainstream adoption opened the door for bolder pinks that signal energy and non-conformity.
Soft blush and pastel pinks create a calm, refined atmosphere suited to beauty, fashion, and editorial design. Saturated hot pinks and magentas are attention-grabbing and energetic, working well as accent colours for CTAs and brand moments. The shade chosen dramatically changes the site's personality.
