4 websites made with Wix

Small business sites, local services, restaurants, salons, fitness studios, personal portfolios, and small e-commerce shops where getting online quickly and affordably matters more than having the most flexible design platform. Wix’s built-in booking, e-commerce, marketing, and SEO tools mean many small businesses can run their entire operation on the platform without additional subscriptions. For solo operators and small teams without technical resources, Wix is often the right choice despite its reputation among designers.

Wix Studio is the company’s offering for designers, agencies, and freelancers building sites for clients. It introduces responsive design tools with proper breakpoints, reusable components with variant support, more powerful CMS capabilities, client management features, and a more "designer-credible" editing experience. It’s the version of Wix that competes with Webflow and Framer for professional projects rather than competing with Squarespace for end users. The two products share some underlying infrastructure but are positioned and priced differently.

Significantly. Five years ago Wix had a deserved reputation for producing sites that looked like Wix sites — recognisable templates, generic layouts, limited typographic control. Wix Studio changed the conversation by introducing the design tools that were missing: real responsive controls, reusable components, custom CSS injection, design tokens, and a more sophisticated editing experience. The platform has moved well beyond its earlier reputation, though the perception lag means designers still dismiss it more than the current product warrants.

Both are all-in-one website builders aimed at non-technical users, but Wix offers more layout flexibility and a wider range of templates while Squarespace offers more uniformly polished templates and a more design-forward default aesthetic. Wix is generally considered easier to customise but less consistent in template quality; Squarespace is generally considered more polished out of the box but harder to push beyond its templates. For non-designers, the choice often comes down to which interface clicks for the specific user.

Even Wix Studio has fewer animation tools than Framer, a less powerful CMS than Webflow, and a slightly less polished editing experience than its more design-credible competitors. Performance can be heavier than purpose-built static site generators, and the platform’s history with SEO has been variable (though it has improved significantly in recent years). The biggest practical constraint is reputational: clients sometimes resist hearing that their site will be built on Wix, even when the technical reality has caught up to alternatives.

Better than its reputation. Wix has invested heavily in SEO tooling over the last several years, addressing earlier criticisms about slow rendering and limited control. The platform now supports clean URLs, meta tag configuration, structured data, automatic sitemaps, and reasonable performance defaults. For competitive search categories, hand-built sites still typically outperform Wix sites at the margins, but for the small business and local service use cases Wix targets, the SEO is generally sufficient.