Typographic web design elevates type from a content delivery mechanism to the primary visual element. These sites use expressive font choices, dramatic scale contrasts, considered spacing, and creative text layout to build entire visual identities from letterforms alone.
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Typographic design is a holistic approach — it considers the relationship between typefaces, the rhythm of different weights and sizes, the role of negative space around type, text alignment as composition, and how letterforms interact with each other at every scale throughout the layout.
Extreme scale contrast between headlines and body, mixed typeface pairings, creative use of italic and weight variation, text set along paths or in non-linear layouts, kinetic typography, and the interplay of positive and negative space within and around letterforms.
